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er·go·nom·ic/ˌərɡəˈnämik/adjective

*relating to or designed for efficiency and comfort in the working environment

Tie-down straps have gone decades without any true innovations to make them easier to use. For lack of a better ratchet strap, we have tolerated frustrations with frequent jams, difficultly feeding the straps, end hooks falling out of place before tension is applied, and messy storage when not in use. 

OmegaStrap's NEW design employs a few simple ideas that make ratchet straps, a tool that so many of us find frustrating, a whole lot better. All other ratchet tie downs are now archaic.